![]() ![]() ![]() I like holding the physical newspaper in my hand and getting ink on my fingers as I turn the pages. ![]() I don’t know about you, but I still prefer printed products. Although we still obtain a healthy number of print subscribers, our digital presence continues to increase with more people making the switch and utilizing our websites, e-editions and mobile apps. Kroger informed news outlets that this transition was a way for the company to cut costs amid declining print newspaper subscriptions.Īs we’ve seen in our industry, more and more people are accessing our information in various ways and formats. ![]() Those publications include The Ledger Independent, The Advertiser, The Brown County Press, The Peoples Defender, Ripley Bee, News Democrat and Clermont Sun. The analysis and data provided resulted in the discontinued distribution of the Kroger printed weekly circular within our regional printed publications. Instead, Kroger suggests shoppers create a digital account so shoppers can view the weekly digital sales flyer and access digital coupons.Īccording to a news release, “Kroger has been conducting research for over two years to better understand the changing media consumption habits of our customers”. It’s not an oversight or insert miss, it’s the new normal for Kroger.īeginning with the Kroger sale that runs May 31-June 6, Kroger will no longer be sending print circulars to be placed into our publications. This week, you’ll notice something missing from your paper – your Kroger Insert. ![]()
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